Privacy Policy

Your data,
our responsibility.

Last updated

July 2026

Prepared under the KVKK and GDPR principles.

This English translation is provided for convenience; the Turkish version prevails legally.

01

Introduction and Scope

This Privacy Policy explains how Dahwo ("Dahwo", "we") processes the personal data of natural persons ("data subject", "you") who use the AI-powered jewellery-imaging services offered through dahwo.com.

Dahwo acts as the data controller under Law No. 6698 on the Protection of Personal Data (the "KVKK"). The controller’s identity and application details appear in the Contact and Data Controller section of this document.

Your payment-card details are never seen or stored by Dahwo. Payments are processed entirely by Shopier, a payment institution established in Türkiye; we keep only order and credit-grant records.
02

Personal Data We Collect

Only the following data is processed when you use the service:

AccountEmail address; optional first and last name; your password (stored one-way hashed by our authentication infrastructure — we never see your plaintext password). If you use "Sign in with Google", the basic profile information of your Google account.
ContentThe product (jewellery) images you upload and the AI outputs generated from them.
Synthetic model definitionsThe "model/persona" definitions you save — consisting only of the attribute values you select. These portraits are AI-generated, non-identifiable synthetic images that do not belong to any real person.
Transaction / walletCredit balance and usage, order and credit-grant records.
SupportThe content of any support requests and correspondence you send us.
TechnicalIP address (solely for abuse-prevention rate limiting) and session data.
Uploaded images are stored under unguessable public URLs; EXIF and location (GPS) metadata is stripped from images during re-encoding.

We use no advertising/tracking cookies, third-party analytics, or behavioural profiling. Only session and authentication cookies are used (see the Cookie Policy).

03

Purposes of Processing

Your personal data is processed for the following purposes:

  • Providing the service: processing your images and generating AI outputs
  • Creating and administering your account
  • Carrying out credit and order operations and keeping the related records
  • Sending transactional emails (e.g. purchase receipts, account and renewal notices)
  • Providing customer support and handling requests
  • Ensuring the security of the service and preventing abuse and fraud
  • Fulfilling legal obligations (e.g. keeping financial records)
04

Legal Bases

Each purpose rests on the legal bases set out in Article 5 of the KVKK (with the corresponding GDPR Article 6 basis shown for reference):

PurposeLegal basis
Providing the service and account managementKVKK Art. 5/2(c) — performance of a contract · GDPR Art. 6(1)(b)
Credit/order operations and transactional emailsKVKK Art. 5/2(c); for receipts/invoices Art. 5/2(ç) legal obligation · GDPR Art. 6(1)(b)–(c)
Retention of financial and commercial recordsKVKK Art. 5/2(ç) — legal obligation · GDPR Art. 6(1)(c)
Security, rate limiting and fraud preventionKVKK Art. 5/2(f) — legitimate interest · GDPR Art. 6(1)(f)
Customer support and request handlingKVKK Art. 5/2(c) and (f) · GDPR Art. 6(1)(b),(f)
Core-service processing rests on the contract, legal-obligation and legitimate-interest bases above. Your explicit consent is sought separately, at sign-up, for one thing only: the transfer of your data to overseas service providers (see Section 06).
05

AI Processing and Your Content

To generate AI outputs, your images are sent to overseas AI infrastructure providers for model inference. The vision-language models that check output quality also run through the same infrastructure.

Dahwo does not use your content to train its own models. Third-party AI providers process your content solely to provide the service, under their own terms; outputs produced on the provider side may be retained on the provider’s infrastructure for a short period. Outputs are re-uploaded to Dahwo’s own cloud storage, where they are retained for as long as your account remains active, within the retention periods in this policy for your plan.

An AI output is not profiling or an automated decision producing legal or similarly significant effects concerning you; the generation is the service you requested.

06

Transfer of Data

Your data is shared only with parties strictly necessary to deliver the service, under the conditions required by the KVKK.

Domestic transfer

  • Shopier → payment processing (Türkiye)
  • Authorised public authorities → only where legally required

Categories of overseas recipients

AI infrastructure providersModel inference for processing your images, generating outputs, and quality evaluation — USA
Cloud hosting, database and storage providersApplication hosting, authentication, database and media storage — EU/USA
Email delivery providerTransactional email (receipts, notices) — EU
Security infrastructure providerRate limiting and abuse prevention
GoogleOnly if you use the optional "Sign in with Google" — authentication
Türkiye has not yet issued an adequacy decision for any country. Cross-border transfer is technically indispensable to delivering the service and is carried out under KVKK Art. 9 on the basis of the explicit consent you give when creating your account. You may withdraw that consent at any time; withdrawal operates prospectively and may make the service impossible to provide. For data subjects in the EU/EEA, transfers outside the EEA rely on your explicit consent and on necessity for the performance of our contract with you (GDPR Art. 49(1)(a)–(b)).

Your personal data is under no circumstances sold, rented, or shared with third parties for advertising.

07

Retention Periods

Your personal data is deleted, destroyed, or anonymised once the purpose of processing ceases or the relevant statutory retention period expires:

Account dataWhile your account is open; deleted within 30 days at most after a closure request (except records subject to statutory retention).
Uploaded images and outputsOn Free/Starter packages, automatically deleted 30 days after creation; on Pro/Premium, retained until your account is deleted.
Order, payment and invoice records10 years, as required by applicable law (e.g. the Tax Procedure Law).
Support recordsA reasonable period after the request is closed (for potential disputes).
Rate-limiting / IP countersTransient only (minutes to hours); not retained.
08

Data Security

Appropriate technical and administrative measures protect your data:

  • Encryption in transit with TLS
  • Encryption at rest at our hosting/storage providers
  • Passwords stored one-way hashed
  • Access to images only via unguessable URLs
  • Removal of EXIF/location metadata from uploads
  • Least-privilege, limited access
09

Your Rights under the KVKK

Pursuant to Article 11 of the KVKK (and, for EU data subjects, Articles 15–22 of the GDPR), you have the following rights:

Being informed / access

Learn whether your data is processed and, if so, request information and a copy of it

Purpose and transfers

Learn the purpose of processing and the third parties to whom data is transferred

Rectification

Have incomplete or inaccurate data corrected

Erasure / restriction

Request deletion or destruction (and, under the GDPR, restriction and portability) where the conditions are met

Objection

Object to a result against you arising from automated analysis (and, under the GDPR, object to legitimate-interest processing)

Compensation and complaint

Seek compensation for damage from unlawful processing and lodge a complaint with the KVK Board (EU residents: their local supervisory authority)

To exercise your rights, apply to destek@dahwo.com with information verifying your identity. Applications are answered free of charge within 30 days at the latest (for the detailed procedure, see the KVKK Disclosure Notice).

10

Cookies

Only strictly necessary cookies that maintain your session and authentication are used; no advertising, tracking, or analytics cookies are used. See the Cookie Policy for details.

11

Children’s Data

The service is directed at businesses and users over 18; it is not directed at children, and we do not knowingly collect personal data from children. The synthetic models generated depict adults only.

12

Contact and Data Controller

Data Controller
[İşletmeci adı soyadı — admin panelinden giriniz]
Brand
Dahwo (dahwo.com)
Email
destek@dahwo.com
Country
Türkiye

You may direct any questions or requests about our privacy practices to destek@dahwo.com.